{"id":4451,"date":"2023-10-21T11:25:18","date_gmt":"2023-10-21T11:25:18","guid":{"rendered":"https:\/\/theseospot.com\/blog\/?p=4451"},"modified":"2023-10-21T14:19:39","modified_gmt":"2023-10-21T14:19:39","slug":"6-seo-tips-to-follow-after-google-update-get-rankings-improved-in-serps","status":"publish","type":"post","link":"https:\/\/theseospot.com\/blog\/6-seo-tips-to-follow-after-google-update-get-rankings-improved-in-serps\/","title":{"rendered":"6 SEO Tips To Follow After Google Update – Get Rankings Improved In SERPs"},"content":{"rendered":"\n

The marketing landscape has considerably changed over the past two decades. Before the turn of the century, businesses were primarily using traditional marketing and advertising channels to get the word out there about their products and services. The internet was still not as advanced as it is today. At most, some businesses were using email marketing to bolster their reputation online.<\/p>\n\n\n\n

Today, the landscape has changed completely. SEO has become one of the most effective ways for businesses to acquire organic traffic, and it makes sense since over 9 billion Google searches occur daily. <\/p>\n\n\n\n

Businesses compete with each other, vying for the top spot in SERPs. However, they don\u2019t appear on Google or Bing\u2019s first page by luck. Instead, it requires devising a carefully thought-out SEO strategy that focuses on the on-page, off-page, and technical SEO factors.<\/p>\n\n\n\n

You can improve your SEO efforts to help your business get the recognition it needs in various ways. For instance, guest posting on relevant websites can help your website get invaluable backlinks. Similarly, utilizing featured snippets can help. Another option is to add your business to Google Maps<\/a>. This article will list some helpful SEO tips to get your business ranking higher in SERPs.<\/p>\n\n\n\n

SEO Tips to Help Your Business Get The Recognition It Deserves<\/strong><\/h2>\n\n\n\n

Here are six SEO tips to help your business get the recognition it deserves:<\/em><\/p>\n\n\n\n

    \n
  1. Keywords Matter <\/em>(If new site begin with low difficulty ones and builld topical authority first)<\/strong><\/li>\n<\/ol>\n\n\n\n

    Keywords have always been at the centerpiece of SEO, and things haven\u2019t changed, even as the SEO landscape has evolved. They\u2019re still as important as ever, although ranking well for certain keywords has become extremely difficult, if not downright impossible. However, as SEO practices continue to evolve, keyword research has become more important. Similarly, keyword usage and optimization have also become crucial. <\/p>\n\n\n\n

    Keyword optimization and usage is a crucial part of SEO, but unlike the internet\u2019s early days, randomly using keywords won\u2019t get you anywhere. Use relevant keywords related to your product, service, or industry. In addition, long-tail and localized keywords continue to become more important, especially as technological advancements influence how users search for products, services, and businesses online.<\/p>\n\n\n\n

      \n
    1. Update Old Pages <\/strong><\/em>(I relly feel it helps a lot) <\/strong><\/li>\n<\/ol>\n\n\n\n

      Most digital marketers often create tons of web pages and blog posts because they\u2019re a quick way to get a website to rank in SERPs. However, as time passes, they continue to add new pages and blog posts and forget about the old ones. <\/p>\n\n\n\n

      Forgetting about these old pages is detrimental to SEO efforts. Regularly updating old pages ensures they still rank well in SERPs, bringing more traffic and attention to your website.<\/p>\n\n\n\n

        \n
      1. Create Quality Backlinks <\/em>(If website is your vehicle Backlinks are the fuel) But Only Quality & Relevant Ones<\/em><\/strong><\/li>\n<\/ol>\n\n\n\n

        Backlinks are an essential part of off-page SEO. Some SEO experts argue they\u2019re the most important part of off-page SEO<\/a>, and they\u2019re not wrong. Everyone wants to get as many backlinks as possible to their website, but it\u2019s important to remember that it\u2019s not a numbers game. Instead, quality matters more than quantity. And as per recent trend we only recommend to build them just with relevancy never go out of the niche.<\/p>\n\n\n\n

        For instance, let\u2019s assume your website sells sporting goods online. Getting backlinks from a food blogger won\u2019t help your website because this backlink has no link or relevance to your industry. Search engines like Google and Bing might actually lower your SERP ranking because they might consider it as a spam backlink. <\/p>\n\n\n\n

          \n
        1. Focus on Your Site\u2019s Loading Speed<\/strong><\/em><\/li>\n<\/ol>\n\n\n\n

          Your website\u2019s loading speed matters because slow-loading web pages increase bounce rate. Users are more likely to leave a website if it takes more than five seconds to load. Ensure your website loads quickly so it can rank higher in SERPs. You can use Web Dev Page Speed<\/a> to help yourself in this case.<\/p>\n\n\n\n

            \n
          1. Increase Website Dwell Time<\/strong><\/em><\/li>\n<\/ol>\n\n\n\n

            Increasing website dwell time is another crucial SEO tip that can help your business get more online recognition. Google and other search engines like Bing consider how much time visitors spend on your website when ranking it in SERPs. If visitors find your website through referral links or on Google\u2019s first page, visit your website, and return to where they came from, it leaves a poor impression. Search engines look negatively at such behavior because it indicates that users don\u2019t like your website or it doesn\u2019t provide helpful information.\u00a0<\/p>\n\n\n\n

            However, keeping users on your website is easier said than done. Various factors can cause visitors to leave your website immediately after coming across it. As previously discussed, website loading speed matters. Visitors are more likely to leave a website that takes longer than five seconds to load. <\/p>\n\n\n\n

            Your website might also have low dwell time if it\u2019s poorly designed. Poor web design affects user experience. For instance, your website might lack responsive design, meaning the website\u2019s layout and content doesn\u2019t automatically adjust to different screen sizes and resolution. Therefore, the website\u2019s content might be easily navigable on a desktop or laptop but challenging to navigate on a mobile device<\/a>.\u00a0<\/p>\n\n\n\n

            Most SEO experts also recommend using bullet points and subheadings on your website because users can find relevant information more quickly. In addition, proper content formatting and structuring also makes people more likely to go through your website\u2019s content.<\/p>\n\n\n\n

              \n
            1. Internal Links Help<\/em> (Golden Practice)<\/strong><\/li>\n<\/ol>\n\n\n\n

              Most people are so focused on obtaining high-quality backlinks and stuffing their websites with external links that they neglect internal links. A robust internal linking structure is crucial for SEO success<\/a>.\u00a0<\/p>\n\n\n\n

              Internal linking has multiple advantages. It can increase dwell time, connect readers to more helpful content, and increase the chances of visitors having more meaningful interactions with your website \u2013 sharing your blog posts on social media or commenting on them. <\/p>\n\n\n\n

              Internal links also have other benefits. For instance, let\u2019s assume your website has a blog post about finding the best woodfire home pizza oven. You could link this blog post to another web page or blog post on how to make the best pizza at home. Doing so helps you increase your website\u2019s dwell time while giving the user more helpful information. <\/p>\n\n\n\n

              Furthermore, Google shares that internal linking is crucial for the URL discovery process. New web pages constantly appear on the internet. Since a central registry doesn\u2019t exist for web pages, Google often follows links from known web pages \u2013 web pages its crawlers have indexed before \u2013 to find new, unknown pages. <\/p>\n\n\n\n

              Conclusion<\/h2>\n\n\n\n

              SEO is an effective way to gain organic traffic. As the world becomes digitized, businesses must ensure they respond accordingly by focusing on establishing a robust online presence. The tips listed in this article will help your business get the recognition it needs to succeed.<\/p>\n","protected":false},"excerpt":{"rendered":"

              The marketing landscape has considerably changed over the past two decades. Before the turn of the century, businesses were primarily using traditional marketing and advertising channels to get the word out there about their products and services. The internet was still not as advanced as it is today. At most, some businesses were using email […]<\/p>\n","protected":false},"author":1,"featured_media":4452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":{"0":"post-4451","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seo"},"yoast_head":"\n6 SEO Tips To Follow After Google Update<\/title>\n<meta name=\"description\" content=\"6 SEO Tips To Follow After Google Update - Get Rankings Improved In SERPs, You can improve your SEO efforts to help your business get the recognition it needs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theseospot.com\/blog\/6-seo-tips-to-follow-after-google-update-get-rankings-improved-in-serps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 SEO Tips To Follow After Google Update\" \/>\n<meta property=\"og:description\" content=\"6 SEO Tips To Follow After Google Update - 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