And even think if you earch or check this post over a week you might even see more numbers.<\/p>\n\n\n\n
One post on that subreddit stood out. Someone who spent six months doing GEO work shared their biggest realization \u2014 AI citations behave nothing like backlinks.<\/p>\n\n\n\nThey tracked their own citations. Roughly 40% churned within 60 days.<\/p>\n\n\n\n
A backlink you earned in 2023? Still counts. An AI citation from two months ago? Might already be gone.<\/p>\n\n\n\n
That changes the value proposition entirely. If the citations an agency earns you disappear in 8 weeks, you’re paying for a treadmill. Not building anything.<\/p>\n\n\n\n
The Tools Are Creating the Panic<\/h2>\n\n\n\n SEMRush and Ahrefs both rolled out AI visibility tracking recently. You can see how many times your domain gets mentioned across ChatGPT, Gemini, Perplexity, and AI Overviews.<\/p>\n\n\n\n
Useful data point. But think about what happens next.<\/p>\n\n\n\n
A business owner opens Ahrefs. Their AI visibility score: 0 mentions. Their competitor: 100+ mentions. That gap triggers something \u2014 the same reaction Domain Authority scores created years ago. A third-party number that clients started treating as the actual goal instead of what it represents.<\/p>\n\n\n\nBy the way do we really care about Perplexity here? I think NO!<\/p>\n\n\n\n
The demand for GEO services didn’t come from business owners deciding they need AI citations. It came from dashboards showing them a number they didn’t have, sitting right next to a competitor who did.<\/p>\n\n\n\n
Tool vendors benefit. Agencies benefit. Course creators benefit. Whether the business benefits depends on something else entirely.<\/p>\n\n\n\n
Where This Hits Hardest \u2014 Ecommerce<\/h2>\n\n\n\n If there’s one space where GEO actually deserves attention, it’s ecommerce.<\/p>\n\n\n\n
Ask ChatGPT “suggest me the best online store for handmade teapots.” Ask Gemini “I need a reliable site for organic skincare.” The AI doesn’t hand back a list of 10. It names one. Maybe two. Sometimes three.<\/p>\n\n\n\n
You’re in that answer or you’re not. No position 7. No “at least I’m on page 1.” Binary.<\/p>\n\n\n\n
AI-referred traffic reportedly converts higher than paid social. Makes sense \u2014 when someone arrives at your store because ChatGPT recommended it, the trust barrier is already cleared. The AI did the vetting.<\/p>\n\n\n\n
For ecommerce, this is a real channel right now. Not theoretical. And the window is wide open because most online stores haven’t thought about it. The ones building strong product pages, stacking genuine reviews, and getting mentioned across trusted sources are going to own these recommendation slots while everyone else is still reading GEO guides.<\/p>\n\n\n\n
Local SEO and AI Recommendations Don’t Work the Same Way<\/h2>\n\n\n\n Try “best plumber in X City” on ChatGPT. Or “find me an electrician in Manchester.” The whole dynamic shifts.<\/p>\n\n\n\n
Local AI recommendations come from a combination of sources – Google My Business, reviews, other sites, mentions on forums. Google reviews count. As do Trustpilot and Yelp recommendations, Facebook recommendations and even the Reddit threads where someone named the specific business. I believe that GEMINI will be benefitting from LOCAL reviews of GMB specifically but not sure how GPT ranks the local searches.<\/p>\n\n\n\n
The plumber with 400 reviews on Google and mentioned everywhere gets called. The one with a great site and 12 reviews but no other “mentions”? Doesn’t.<\/p>\n\n\n\n
This is where social proof trumps content organisation. You can have flawless schema, every answer to every plumbing question, and the best service pages. But unless it’s backed up by external verification (reviews, mentions, directories, media), AI won’t be confident in recommending your business.<\/p>\n\n\n\n
For local businesses, GEO isn’t about content optimization for AI. It’s about building a footprint that AI can verify across independent sources.<\/p>\n\n\n\n
What’s Actually Getting Sites Cited by AI<\/h2>\n\n\n\n After months of watching this across our own properties and client work, the pattern is consistent.<\/p>\n\n\n\n
\nSocial presence<\/strong>.\u00a0Not just accounts – activity. Social signals are one factor AI systems use to verify entities. Engagement and visibility on platforms contribute to AI’s assessment of your brand’s legitimacy.<\/li>\n\n\n\nBacklinks<\/strong>.\u00a0Still. We know brand mentions is more correlated with AI visibility than just links, but a backlink is a brand mention from a trusted source. The sites getting citations from AI have both.<\/li>\n\n\n\nContent <\/strong>is commodity now.\u00a0Everyone produces good content. What matters is the ecology. Who links to you. Who mentions you. Who reviews you. Newspaper articles, directories, third-party reviews – that’s what AI looks to for trust.<\/li>\n<\/ul>\n\n\n\nYou can’t beat an article with third-party trust. AI trusts consensus. Several different sources saying you’re credible? That pattern gets picked up. Only your website claims you’re trusted? Not enough.<\/p>\n\n\n\n
This is how backlinks have always worked \u2014 just applied through a different system. Brand mentions, co-citations, third-party validation. Same authority model, different delivery layer. If you’ve been working with an <\/a> seo agency<\/strong><\/a> that was already building real authority and earning legitimate coverage, you were doing most of what AI systems now look for before GEO had a name.<\/p>\n\n\n\nAgencies Are Rebranding. The Work Hasn’t Changed.<\/h2>\n\n\n\n SEO packages are becoming “GEO packages” overnight. The pitch changes. The deliverables stay the same. The price goes up.<\/p>\n\n\n\n
If someone pitches you GEO as a standalone service separate from SEO \u2014 ask what exactly they’re doing differently. The agencies getting real AI visibility results are the ones who were already doing strong technical SEO, building authority, earning real coverage, and writing content that answers questions instead of padding word counts.<\/p>\n\n\n\n
The label is new. The work isn’t.<\/p>\n\n\n\n
And if your organic traffic is flat, your rankings are stuck, and your content isn’t performing \u2014 adding GEO on top doesn’t fix that. Fix the foundation. AI visibility follows.<\/p>\n","protected":false},"excerpt":{"rendered":"
Trend is GEO (Generative Engine Optimization), AKA GEO SEO. A few of our ecommerce clients asked us late last year why their competitors were showing up in ChatGPT product recommendations and they weren’t. That question sent us down a path that’s worth documenting \u2014 because what GEO actually is, what’s being sold under that name, […]<\/p>\n","protected":false},"author":1,"featured_media":8445,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,11],"tags":[],"class_list":{"0":"post-8444","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-international-search","8":"category-seo"},"yoast_head":"\n
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