If you’re reading this, then you most likely have a Wix website and for good reason – it is a fantastic software.
However, are you sure you’re using it to its maximum potential?
I have no doubt you’re doing a great job, but why settle for great when you can do an amazing one, an outstanding one.
This is why you may consider hiring an SEO agency to make sure your website is as suited for search engines and users as possible.
Don’t get it wrong though, this may not be the best choice for everyone, so let me lay out the potential positives and negatives to help you decide.
Consider Reading : Why Is SEO Important for Every Business?
Pros & Cons Of Hiring SEO Agency For Your Wix Site
- Price (Cons)
- Expertise (Pros)
- Time (Cons)
- Uniqueness (Pros)
Cons – Price
Low prices can be a big motivator while higher ones tend to be deterrents, and with SEO agencies, it tends to be the latter.
Wix offers competitive prices, with their top general package being $49 a month for an online commerce website, alongside plans as cheap as $14 accommodating a range of budgets and needs.
Meanwhile, SEO agencies can be anywhere upwards of hundreds of dollars per month and that’s considered cheap. That means realistically, for a reputable agency that will guarantee significant results, you’ll be seeing around $1000 or more continuously.
Some companies with tighter or lower budgets just won’t be able to afford this, no matter how good the ROI may be.
Keep in mind though, a lot of factors go into a company’s SEO pricing, so you might be able to get it for cheaper and some offer the option to pay per project or a flat rate which may make the idea more palatable to some.
Money Saving Tip: Improve SEO Rankings by Using Schema Markup
Pros – Expertise
These high prices aren’t for show though. It is due to the expertise of the people behind the agency.
Wix offers an impressive range of features, some you would expect from a website builder and some you wouldn’t, such as a logo maker, a checkout system and a built-in SEO management tool.
You can tell it is designed to be SEO friendly, with options like changing the URL of each page you create, which is greatly appreciated.
But despite their best efforts, it will only take you so far SEO wise as a program designed for every type of website can only be so specific.
This is where an agency has the advantage as a good one will dedicate time to learning your company, understanding your vision and slowly transforming your website to better your SEO while staying true to your brand identity.
Wix works on a macro-scale which is a good start, but an agency will work on a micro-level, changing every little aspect to achieve an overall better effect with the tools presented.
It doesn’t have to be one or the other; SEO agencies and Wix can actually work together to achieve an incredible effect.
Cons – Time
Time is another factor that will determine whether an SEO agency is for you.
Unless the SEO agency you are working with is relatively small or new, they will most likely be juggling multiple clients. Some of which will be paying the same amount as you, some more and some less.
All these clients are an excellent indicator of quality but are bad in terms of time and deadline management.
Unless you pay extra, you aren’t going to be placed higher in priority than others meaning you are subject to the agency and how much time they are willing to set aside for you, which is far from ideal.
Not to mention the red tape of bureaucracy slowing everything down to a crawl in order to protect both parties. In the long term, this is good as it avoids any complications, but for more time-sensitive projects can be infuriating.
With Wix’s impressively simple interface, you could make a good website in a fraction of the time. There will undoubtedly be some quality lost, but this may be a worthy trade-off depending on your priorities.
Pros – Uniqueness
Design is an invaluable part of SEO and is sometimes overlooked.
Wix offers a good beginning ground with its exciting array of templates, which are practical and stylish, but you need to remember design is a science.
I don’t question your ability to create a good basis, especially with Wix’s helping hand but you need to make sure it is practical, striking, easy to use as well as unique.
This is a lot to juggle, especially without design experience and the most common compromise people make without realising it is uniqueness.
With Wix’s suggestions plus the innate tendency to remember other people’s websites and subconsciously use them as inspiration for yourself, your website may come out looking technically sound but generic and lacking character.
An agency is a group of people with years of experience and expertise (as mentioned before) between them, so every choice will be purposeful and come together to make a never before seen website.
One that adheres to the expected web design rules while still being unique to your brand and showing your character to your audience. Something that would be extremely hard to achieve without
Overall
As I said at the start, an SEO agency can help you make the most out of Wix and depending on where you are in your company’s life span, can help you break through to the next point in your brand’s life span.
But this is optional. You don’t HAVE to get one.
There are many reasons why you may not choose to get one now or ever, and that’s fine.
However, you should weigh up the advantages and disadvantages at least once and hopefully, this piece has helped you do this.