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Why Should Every Business Have a Voice Search Strategy?

The internet has come a long way since the early days of the World Wide Web (www). In those early days, if you wanted to find something, you would have to type keywords into a search engine and hope for the best. But now, thanks to advances in Artificial Intelligence and Natural Language Processing, we can ask questions and get much more accurate results.

This technology is called voice search, and it’s something that every business should have a strategy for enhancing customer experience and gaining a competitive edge. It is altering how people search for and discover brands to interact with; hence, businesses are obliged to adopt voice search strategies in their Digital Marketing plans.

What is a Voice Search Strategy?

A voice search strategy is simply a way to optimize your website for voice search. Businesses can use this strategy to increase the visibility of their products and services on search engine results pages. By optimizing their website for this strategy, businesses can make it easier for potential customers to find them when searching with a voice-activated device.

It is becoming increasingly prevalent across the globe, and a few real-world examples include:

  • Smart speakers: Amazon Echo and Google Home
  • Voice Assistants: Apple’s Siri, Google Assistant, and Amazon’s Alexa

6 Reasons Your Business Should Have a Voice Search Strategy

Having a voice search strategy is becoming increasingly crucial for every business. Here are six reasons:

  1. Voice search is becoming more popular.

As Artificial Intelligence gets better at understanding how we speak, more people are using it to find what they need. In fact, Marketing Dive has stated that 55% of teens and 32% of adults use it every day just for fun.

  1. It is more convenient.

When we’re on the go, it’s often more convenient to ask a question aloud than to type it into a search engine. And as our lives get busier, this convenience will only become more critical.

  1. It is more accurate.

One of the benefits is that it’s more accurate than traditional keyword searches. This is because voice search uses Natural Language Processing, which means it can understand the intent behind a question.

  1. It can help you reach new customers.

Another benefit is that it can help you reach new customers because people who use it are often looking for something specific and are more likely to take action after finding what they’re looking for.

  1. It can help you stand out from the competition.

If you’re not optimizing for voice search, you’re missing out on a significant opportunity to stand out from the competition. The reason is that most businesses haven’t yet realized the importance of this feature, which means there’s a lot of low-hanging fruit when it comes to ranking in voice search results.

  1. It can help you boost your bottom line.

Finally, it can help you boost your bottom line, as people who use voice search are often further along in the buying cycle than people who use traditional keyword search. In other words, they’re more likely to be ready to make a purchase.

Best Voice Search Optimization Tips for Your Business

There are a few different things to ensure your website is voice search friendly.  

  1. Creating Mobile-friendly websites: The first tip is to ensure your website is mobile-friendly. The reason is that most voice searches are done on mobile devices. So if your website isn’t mobile-friendly, it will rank lower in voice search results.  
  1. Targeting long-tail keywords: The second tip is to optimize your website for long-tail keywords because people tend to speak in complete sentences when they’re using voice search. So instead of optimizing for keywords like “SEO” or “voice search,” you should optimize for longer keywords like “SEO tips for voice search.”  
  1. Quick rendering of websites: The next tip is to ensure your website loads quickly, as people want their results faster when using voice search. So if your website is slow, it will rank lower in results.  
  1. Secure websites: Finally, you’ll need to ensure your website is secure. The reason is that people are generally more security conscious when they’re using voice search. So if your website is insecure, it will rank lower in results.  

If you follow these tips, you’ll be well on your way to ranking higher in voice search results. And that means more potential customers for your business.

Summing up

Voice search is one of the hottest topics in SEO right now. If your business doesn’t have a voice search strategy, you’ll lose out on many potential customers.

Now is the time to start if you’re not yet incorporating voice search into your marketing strategy. By doing so, you’ll be ahead of the competition, and you’ll be able to reach new customers and boost your bottom line.

Are you wondering how to implement the voice search strategy in your business? No Worries! You can learn from a top-rated Digital Marketing courses, which will assist you in every aspect of enhancing your website and ranking at the top of other competitors in search results. 

Author Bio

Kanchanapally Swapnil Raju is a Technical Content Strategist at Great Learning who plans and constantly writes on cutting-edge technologies like Data Science, Artificial Intelligence, Software Engineering, and Cloud Computing. He has in-hand skills in MEAN Stack development and programming languages such as C, C++, and Java. He is a perpetual learner and has a hunger to explore new technologies, enhance writing skills, and guide others.

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