The marketing teams of brands must keep track of SEO practices a lot these days. Specifically if a company had survive the COVID-19 outbreak. Well in this article we will discuss in detail about website SEO practices that you can apply and grow. Let’s follow:
Optimize On-site SEO
You can increase your Google rankings in the fastest way by optimizing your website on-page, according to Neil Patel, SEO is 90% about optimizing On Site Pages.
It takes only few minutes to optimize a page, and it results in a rise in ranks within days. Start with making sure the page’s term appears at the beginning of the title tag.
It is important to note that Google gives higher weight to early-appearing keywords in their title tags, and gives a relatively lower weight to later-appearing keywords.
Generally, the first-page result consists of 1200 to 1,500 words based on our analysis of key ranking factors. Please make sure that your content is at least 1200 to 1500 words long(word count can vary depending upon the niche or topic idea). It is important to add relevant terms to the website ranking to tell Google: This page is about this search query!.
Optimize the page with LSI keywords
On-page SEO strategies that use LSI keywords are proving to be highly effective. What are LSI keywords? In short: LSI keywords are expressions and terms related to the topic of the webpage.
Maintain a technical SEO monitoring system
It is not common for 90% of websites to rank on Google due to technical SEO issues. Nevertheless, technical SEO issues can negatively impact a website’s ranking.
Pay particular attention to these points:
- The first thing you should do is ensure site is mobile-friendly.
- Cover Web.dev suggestions for your site.
- Look for errors in Google Search Console.
- Double check hosting and server response time, i,e page speed.
Analyze the search intent and match the content
The SEO industry buzzword of the moment is “Search Intent”. Google considers what users do on a site. You must consider researching what your niche audience is exactly looking for, if they usually find what they are looking for on a particular page(your page), your growth is for sure.
Reducing Bounce Rates
A website’s bounce rate needs to be reduced next.
What makes this important? Google does not like it if users return to the search results immediately after visiting a site. In order to reduce bounce rates, content should be aligned with search intent. In the end, one is providing a searcher with what they are seeking, avoid spamming, create some value for the visitors.
The best way to maximize above-the-fold space is to push the content out to the top. That will make it easier for Google users to find the information they need. Additionally, you want to organize your page so it is easier for Google(not only for Google but visitor also) to find important info.
The best way to enhance the above-the-fold space is to move content to the top. This will help Google users find information quickly.
Target additional keywords by conducting research
The best way to increase traffic to your website is to focus the page’s optimization on low difficulty keywords related to main search term. You should see the Google rating of your website increase for some time now. Now is the time to DRIVE EVEN MORE traffic to your website.
You should first check out what Google Search Console says about “Performance on Search Results”.
In most cases, you’ll know exactly what these terms mean as they are already associated into your web pages around these specific keywords, but occasionally, you’ll find a keyword that you aren’t optimizing for.
Then try ranking for the term if you are already ranking for it by mistake and actually try to rank for it.
Content of absurd quality should not be published
Although you may have heard that “you need to publish high-quality content” to rank in Google, it is extremely difficult to do so. It is true, one does want to post unique content on their website (after all, what exactly is “high-quality content”?) That said, the content needs to be of high quality so that people can connect with it and share it on social media.
Good content get’s the backlinks
If readers read the material, they will be able to link to it(via social media or from blogs etc.)
Backlinks play a significant role in Google’s algorithm, as you are probably already aware. It is also referred to as “link bait” when publicizing things that other people will link to. The higher your website ranks, the more backlinks it has.
In other words, content marketing cannot be simply a matter of “posting and praying” and Hoping that links will follow. Because there are so many blog posts, videos, Instagram stories, and Facebook posts being published every day, one’s content is dwarfed.
Boost one’s click-through rate as a bonus
Click-through rates are linked into Google’s algorithm, as widely known. Numerous studies have shown that “CTR” is associated with a higher Google ranking. By analyzing that data, we can identify which sites are attracting the most visitors.
Results should be observed
After the improvements are made, the website should begin ranking higher on Google, which is great. Rankings are great, but are you getting increase in your revenue? Yes! organic traffic is the best way to measure that SEO applied or if you are getting any external SEO services are worth doing/paying. You must monitor the results, ask your SEO agency what is the reputation now as compared to start.
We hope that the tips mentioned above will surely help you to improve SEO of your website, and gain more visitors, traffic or customer(whatever you are expecting).