They say an image’s worth is a thousand words, so it’s no wonder that infographics have become a popular material to convey information on the web. But did you know that infographics can also be a powerful link-building tool?
In this article, you’ll better understand how to use infographics to build links and the benefits of doing so.
What Are Infographics?
An infographic is simply an image that contains information, usually in the form of data visualizations. They can convey a wide range of information, from complex data sets to simple concepts.
Infographics are often shared on social media and other websites and can be a great way to explain something more engaging and visually appealingly.
Why Use Infographics For Link Building?
Many reasons support the use of infographics for link building. Here are a few benefits:
- It’s an ideal content marketing asset that can help you attract links from other websites.
- It helps you rank higher in SERPs, which often contain keyword-rich anchor text.
- It is a great way to increase brand awareness and get your website in front of new audiences.
- It’s a cost-effective way to build links, as you can reuse the same infographic on multiple websites.
What Result Can You Get?
When done correctly, using infographics for link building can be an extremely effective way to increase your website’s visibility and organic traffic.
If you’re able to get your infographic in front of a large audience, it has the potential to go viral and generate hundreds or even thousands of new backlinks.
It can significantly increase your website’s search engine rankings and an influx of new visitors from all over the web.
Tips on Cleverly Using Infographics for Link Building
Now that the advantages of infographics for link building are laid out, look at how you can do it. Here are some tips:
- Create an attention-grabbing headline
The headline is one of the essential elements of your infographic because it catches people’s attention and urges them to click through to your website.
Make sure your headline is clear and concise and tells people exactly what they can expect to see in the infographic.
Here are some practical notes on choosing a good headline:
- Include a keyword or key phrase in your headline to help you rank higher in search engines.
- Deliver a catchy headline so that people will want to read more.
- Include numbers or statistics to make it sound more authoritative.
- Pinpoint your audience
When creating an infographic, it’s important to consider who your target audience is to help you determine what type of information to include and where to promote your infographic.
For example, if your target audience is businesses, then you’ll want to create an infographic that contains data or statistics that would be relevant to them. And if you’re targeting consumers, you might want to include something more visual and easier to understand.
- Research your data well
One of the main benefits of infographics is that they can help you communicate complex data sets in an easy-to-read way. However, this only works if the data is accurate and reliable. So do your research well and ensure all your data is sourced from credible sources.
If you’re unsure how to find accurate data, here are a few tools you can use:
- Google Scholar – is an excellent tool for finding research papers and data sets.
- Statista – This website contains a wealth of statistics on various topics.
- Data.gov – This is the US government’s open data portal, where you can find data sets from multiple agencies.
- Make it visually appealing
After acquiring your data, it’s time to start creating your infographic. Remember that infographics are all about visuals, so ensure your design is clean, organized, and easy on the eyes.
Here are a few tricks when designing your infographic:
- Use colours that contrast nicely with each other.
- Include graphs, charts, and other visual elements to make the data more digestible.
- Make sure the text is easy to read by using a clear font.
- Optimize your infographic for SEO
Once you’ve designed your infographic, it’s time to optimize it for search engines. Remember to include relevant keywords in the title and tags so that people can easily find them when searching for topics related to your infographic.
You should also include a call-to-action (CTA) at the end of your infographic, encouraging people to click through to your website. Make sure your CTA is attention-grabbing and tells people what they can expect to find on your website.
- Promote your infographic
After you’ve created and optimized your infographic, it’s time to promote it. It’ll be best to submit it to directories and websites that accept infographics.
You can also share your infographic on social media, forums, and other websites. Remember to include a link to your website so people can find more information about the topic. A few places where you can promote your infographic include:
- Infographic directories: Several websites accept and showcase infographics, such as Visual.ly and Pexels.
- Social media: Share your infographic on Twitter, Facebook, and LinkedIn sites.
- Forums: Post your infographic in forums related to your topic so that people interested in the subject can find it easily.
- Other sites: You may also reach out to other websites in your niche and ask if they’d be interested in featuring your infographic.
Start Building Links With Your Infographics
Now that you know how to create and promote infographics, it’s time to start using them for your link building strategy. Infographic link building is a numbers game, so the more infographics you make, the more links you’re likely to get.
But don’t just create any old infographic – make sure it’s high quality and contains relevant and interesting data for your target audience. If you do this, you’ll be well on building a successful link-building campaign.
Present the infographic in front of as many people as possible by submitting it to directories, promoting it on social media, and reaching out to other websites in your niche. The more people see it, the more likely you’ll get links.
And don’t forget to include a CTA at the end of your infographic so people know where to find more information about the topic. If you follow these tips, you’ll be able to use infographics for link building in no time.