Whenever it comes to the world of Search Engine Optimization (SEO), it seems like everything is changing. While it used to be good to simply have some keywords and a few hyperlinks pointing to relevant websites to get Google to notice you, things are changing.
In order to make sure that your website can master SEO in 2023 and beyond, you need to make some serious changes in order to keep up!
- Optimize Performance
While having a great website that loads fast and allows your customers to move around it quickly is a very good thing, you do need to make sure that you really put more effort into performance for the remainder of 2023. Part of making sure that people stay on your website is ensuring that they can find what they are looking for and don’t need to wait.
So make sure that you are always looking at things like the page loading speed, browser response times, and how stable your content is. Additionally, always keep an eye on the various updates that focus on making sure that the user experience is the best it can be.
- Make Sure Your Content Is Made For Humans
Another trend that has been started is the Helpful Content Update which helps to make sure that the users of Google are going to be able to get access to the best search results for what they want. One aspect of this update is that it also removes all of the non-helpful content that isn’t going to help out the end user.
While many companies are using AI in order to make sure that they can churn out a lot of content quickly, that also means that they aren’t making good content for their readers. Google is really cracking down on AI content and ensuring that the standards for content creation are high and ready to be aimed at readers.
Additionally, other forms of AI such as automated tools which upcycle content are starting to become ineffective as well. So make sure that you are taking the time to get all of your content written for humans, and that the content is helpful and relevant to the reader who wants to see the end result.
- Optimize Your Content For AI
Of course, it isn’t just writing with AI that you need to worry about, but also that you know people are searching with AI. From AI voice searches to using things like Alexa and Siri, you need to make sure that your content comes up whenever someone makes an effort to look for your stuff on both voice search as well as various web pages.
So make sure that you are ensuring that your work can be optimized for AI search engines. You can do this by making sure that your content has natural language compatibility put into it, because people speak far differently than how they type. Making sure that you are also optimizing your website for mobile users is also a good idea, because quite a lot of people are making these requests on their phones.
- Focus On Your Content Presence
This is a trend that will continue to be important, but it is worth remembering because every single SEO agency will tell you about it. Making sure that you have your content everywhere online and not just on your website or on one social media site is going to make sure that your clients are going to keep on coming back. Additionally, it will help you ensure that people are going to keep finding you on various websites.
So make sure that you have a strong presence on social media, because social media presence can support your SEO and vice versa. Keeping your brand and your business coherent across all forms of social media and your website will help keep your customers focusing on your content.
- Posts and Blogs Will Focus On Niche Posting
While many people still enjoy and focus on personal blogs, many of those blogs aren’t able to find the perfect audience and their niche. For those smaller blogs, things are starting to change from constantly posting content on their own blog and trying to build their own audience, and instead looking for websites to focus on posting their content.
Being able to move from personal branding to entity branding can be a massive change for many bloggers and people looking to start a blog. However, if bloggers can focus on getting their articles posted on reputable websites, then their articles will get serious readership and engagement.
Bloggers will also need to try to focus on proving that they are experts on topic that they are writing about. But the more expertise that bloggers can show, the higher that they will rank on social media.
- Voice And Video Content Is Growing
Of course, while text related content is still the king, many people are focusing on creating voice and video content. Podcasts, videos, read versions of articles, and much more are going to be able to really impact the search engine. Video content also needs to have the same keywords in their tags, descriptions, and content as written content as well.
Additionally, for both voice and written content, getting short and to the point is going to be extremely important. Having featured snippets for your article that allow both the search engine and the people who are reading your content to see the answers to their questions at a glance can also be helpful.
Keep Focusing On The Content
Finally, don’t be afraid to focus on the content that you are creating. At the end of the day, while all of the various SEO trends will continue to rise and fall as the technology advances, you need to make sure that you are still creating good content. That is what is going to keep people coming to your website for all of their needs, and it is going to outlast every single trend.