The marketing landscape has considerably changed over the past two decades. Before the turn of the century, businesses were primarily using traditional marketing and advertising channels to get the word out there about their products and services. The internet was still not as advanced as it is today. At most, some businesses were using email marketing to bolster their reputation online.
Today, the landscape has changed completely. SEO has become one of the most effective ways for businesses to acquire organic traffic, and it makes sense since over 9 billion Google searches occur daily.
Businesses compete with each other, vying for the top spot in SERPs. However, they don’t appear on Google or Bing’s first page by luck. Instead, it requires devising a carefully thought-out SEO strategy that focuses on the on-page, off-page, and technical SEO factors.
You can improve your SEO efforts to help your business get the recognition it needs in various ways. For instance, guest posting on relevant websites can help your website get invaluable backlinks. Similarly, utilizing featured snippets can help. Another option is to add your business to Google Maps. This article will list some helpful SEO tips to get your business ranking higher in SERPs.
SEO Tips to Help Your Business Get The Recognition It Deserves
Here are six SEO tips to help your business get the recognition it deserves:
- Keywords Matter (If new site begin with low difficulty ones and builld topical authority first)
Keywords have always been at the centerpiece of SEO, and things haven’t changed, even as the SEO landscape has evolved. They’re still as important as ever, although ranking well for certain keywords has become extremely difficult, if not downright impossible. However, as SEO practices continue to evolve, keyword research has become more important. Similarly, keyword usage and optimization have also become crucial.
Keyword optimization and usage is a crucial part of SEO, but unlike the internet’s early days, randomly using keywords won’t get you anywhere. Use relevant keywords related to your product, service, or industry. In addition, long-tail and localized keywords continue to become more important, especially as technological advancements influence how users search for products, services, and businesses online.
- Update Old Pages (I relly feel it helps a lot)
Most digital marketers often create tons of web pages and blog posts because they’re a quick way to get a website to rank in SERPs. However, as time passes, they continue to add new pages and blog posts and forget about the old ones.
Forgetting about these old pages is detrimental to SEO efforts. Regularly updating old pages ensures they still rank well in SERPs, bringing more traffic and attention to your website.
- Create Quality Backlinks (If website is your vehicle Backlinks are the fuel) But Only Quality & Relevant Ones
Backlinks are an essential part of off-page SEO. Some SEO experts argue they’re the most important part of off-page SEO, and they’re not wrong. Everyone wants to get as many backlinks as possible to their website, but it’s important to remember that it’s not a numbers game. Instead, quality matters more than quantity. And as per recent trend we only recommend to build them just with relevancy never go out of the niche.
For instance, let’s assume your website sells sporting goods online. Getting backlinks from a food blogger won’t help your website because this backlink has no link or relevance to your industry. Search engines like Google and Bing might actually lower your SERP ranking because they might consider it as a spam backlink.
- Focus on Your Site’s Loading Speed
Your website’s loading speed matters because slow-loading web pages increase bounce rate. Users are more likely to leave a website if it takes more than five seconds to load. Ensure your website loads quickly so it can rank higher in SERPs. You can use Web Dev Page Speed to help yourself in this case.
- Increase Website Dwell Time
Increasing website dwell time is another crucial SEO tip that can help your business get more online recognition. Google and other search engines like Bing consider how much time visitors spend on your website when ranking it in SERPs. If visitors find your website through referral links or on Google’s first page, visit your website, and return to where they came from, it leaves a poor impression. Search engines look negatively at such behavior because it indicates that users don’t like your website or it doesn’t provide helpful information.
However, keeping users on your website is easier said than done. Various factors can cause visitors to leave your website immediately after coming across it. As previously discussed, website loading speed matters. Visitors are more likely to leave a website that takes longer than five seconds to load.
Your website might also have low dwell time if it’s poorly designed. Poor web design affects user experience. For instance, your website might lack responsive design, meaning the website’s layout and content doesn’t automatically adjust to different screen sizes and resolution. Therefore, the website’s content might be easily navigable on a desktop or laptop but challenging to navigate on a mobile device.
Most SEO experts also recommend using bullet points and subheadings on your website because users can find relevant information more quickly. In addition, proper content formatting and structuring also makes people more likely to go through your website’s content.
- Internal Links Help (Golden Practice)
Most people are so focused on obtaining high-quality backlinks and stuffing their websites with external links that they neglect internal links. A robust internal linking structure is crucial for SEO success.
Internal linking has multiple advantages. It can increase dwell time, connect readers to more helpful content, and increase the chances of visitors having more meaningful interactions with your website – sharing your blog posts on social media or commenting on them.
Internal links also have other benefits. For instance, let’s assume your website has a blog post about finding the best woodfire home pizza oven. You could link this blog post to another web page or blog post on how to make the best pizza at home. Doing so helps you increase your website’s dwell time while giving the user more helpful information.
Furthermore, Google shares that internal linking is crucial for the URL discovery process. New web pages constantly appear on the internet. Since a central registry doesn’t exist for web pages, Google often follows links from known web pages – web pages its crawlers have indexed before – to find new, unknown pages.
SEO is an effective way to gain organic traffic. As the world becomes digitized, businesses must ensure they respond accordingly by focusing on establishing a robust online presence. The tips listed in this article will help your business get the recognition it needs to succeed.