Six principles, six steps, one refund clause.
The playbook behind every SEOSpot engagement. Built so the work compounds, the accountability never slips, and you can predict what each week looks like before it starts.
What we believe.
The non-negotiables. Every engagement runs on these.
Specialists, not generalists
Most agencies sell SEO, PPC, social, web design, and content as one package — competent at none, expensive across all.
We do this instead: We do SEO and link building. The depth comes from not being distracted. We turn down work outside our scope.
Skin in the game
Most agencies bill monthly whether the work moves anything or not. The incentive is to keep the contract alive.
We do this instead: Every engagement has a 90-day refund promise written into the contract. If traffic isn't trending up by day 90, the client gets their money back.
Ship the work, don't file it
Most 'audits' end with a 60-page PDF that gets uploaded to a shared drive and never opened again.
We do this instead: Every recommendation gets prioritized, scoped, and shipped. We work directly in your stack or with your dev team — not from the sidelines.
AI engines are search engines
Most agencies still optimize only for the blue links. ChatGPT, Perplexity, and AI Overviews intercept the traffic before it arrives.
We do this instead: Every engagement includes AI engine citation work alongside classic Google SEO — schema, entity strength, citable content structure, and brand mention amplification.
Links your CEO would be proud of
Most link building involves PBNs, link networks, and Fiverr-quality outreach. Most clients hide the report from their team.
We do this instead: Editorial coverage, founder-led outreach, expert sourcing, and digital PR. The link is the byproduct of coverage that builds brand alongside SEO.
Honest scoping
Most agencies will take any engagement that fits their billing target, regardless of whether they can actually help.
We do this instead: If we can't help, we say so. The 45-minute consult ends in one of three places: 'yes, let's work together,' 'not yet — here's what to fix first,' or 'someone else fits better — here's who.'
What actually happens.
Discovery to day 90, and what comes after. Every step has explicit outputs you should see — not vague promises.
- 01Week 0
Discovery call
A 45-minute call where we look at your site together. I'll tell you what's working, what isn't, and whether SEOSpot is the right fit. If we're not, I'll tell you who is.
You receive- Honest assessment of current state
- Rough scope of work that would move the needle
- Yes / not yet / not a fit answer — no follow-up sales pressure
- 02Weeks 1–3
Deep audit
Full technical, content, link profile, and AI citation audit. Pulled from real data — GSC, GA4, server logs, and live LLM testing — not just a Screaming Frog crawl.
You receive- Prioritized list of fixes ranked by traffic-weighted impact
- Content gap and rebuild scope
- Link profile health + opportunity map
- AI citation baseline across 6 engines
- 03Week 4
Roadmap + 90-day plan
A concrete, dated plan for the first 90 days, with explicit success criteria. The refund clause anchors to whatever traffic metric makes sense for your business — usually trending organic traffic, sometimes signups or revenue from organic.
You receive- Dated 90-day delivery plan
- Defined success metric and refund trigger
- Approval sign-off from your team
- 04Weeks 5–12
Ship + iterate
Work ships in priority order. Technical fixes happen first because nothing else compounds on a broken foundation. Content and link work follow. Every Friday you get a written progress update with what shipped, what's measured so far, and what's next.
You receive- Weekly written updates with shipped work + metrics
- All technical fixes deployed and verified in GSC
- Content + link work executed against the 90-day plan
- 05Week 12
Day 90 checkpoint
We measure against the success criteria set in week 4. If we hit them, we agree on the next quarter's scope. If we didn't, the refund clause triggers — no negotiation, no claw-back conditions.
You receive- Measured outcome vs. day-1 baseline
- Continuation scope, or refund triggered
- Honest assessment of what worked, what didn't, what we learned
- 06Month 4 onward
Ongoing compounding
SEO compounds. The work shifts from foundational fixes to growth — more content, more link earning, more AI citation expansion. Reporting cadence stays weekly; strategic check-ins happen quarterly.
You receive- Monthly strategic review
- Quarterly business review with leadership
- Continuous refund clause on every renewal — never a single-payment lock-in
See the methodology in action. Book the 45-minute call.
The discovery call is step one of the process — and it's free, with no follow-up sales pressure. Worst case, you walk away with a clearer view of your own site.