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HARO · Expert sourcing

Journalists need experts. Most experts don't show up.
We make sure you do.

Expert quote placement via Connectively (formerly HARO), Featured, Qwoted, and direct journalist relationships. We monitor every relevant query, draft a response in your founder's voice, and turn approvals into Tier-1 publication mentions.

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The problem

HARO works — but only if you're fast and good.

Most companies sign up for HARO, get overwhelmed by the volume, respond to two or three queries in week one, and stop. The ones who win treat it as a daily operation — monitored, drafted, and submitted within hours of each query going out.

  • Top journalists receive 200+ HARO responses per query — only the best 1-3 make the article

  • Speed matters: responses sent within 4 hours convert 5x better than later ones

  • Expert quotes are the highest-trust link type Google recognizes

  • AI engines weight expert citations heavily when generating sourced answers

Methodology

How we work.

Not a generic playbook. The order matters and so does the depth at each step.

  1. 01

    Query monitoring

    We monitor Connectively, Featured, Qwoted, and direct journalist queries in real time — typically across 30-50 relevant queries per week.

  2. 02

    Expert positioning

    We work with you upfront to map your founder's specific expertise areas and signature opinions, so every response can be drafted in their actual voice.

  3. 03

    Rapid draft + approval

    When a relevant query lands, we draft a response within 2-4 hours, send it to your founder for a quick approval, and submit immediately. No multi-day approval chains.

  4. 04

    Pitch quality, not volume

    We submit fewer responses than competitors, with much higher hit rates — typically 15-25% conversion vs the industry average of 2-5%. Quality over volume always.

  5. 05

    Journalist relationship building

    When a journalist uses your quote, we make sure to follow up, build the relationship, and become a regular source for them — most successful placements come from repeat journalists.

  6. 06

    Reporting + amplification

    Every placement reported with link metrics + screenshot. Each appearance also gets repurposed into LinkedIn posts and content.

Deliverables

What you actually get.

Every deliverable shipped. Every fix verified. No 60-page PDFs that get filed and forgotten.

  • Daily query monitoring

    Active monitoring of Connectively, Featured, Qwoted, and Twitter/X journalist queries.

  • Founder expertise profile

    Documented expertise areas, signature opinions, and quotable hooks so drafts feel authentic.

  • Response drafting

    Drafts ready for founder approval within hours of relevant query release.

  • Placement target

    4-10 published quote placements per month after the first 30-day ramp-up.

  • Journalist relationship tracking

    We track which journalists have used your quotes and prioritize their future queries.

  • Monthly placement report

    Every placement with link metrics, DR, traffic, and screenshot.

FAQ

Common questions.

Isn't HARO dead? I keep hearing it's not what it used to be.

The original Cision-owned HARO ended in late 2024 and was replaced by Connectively, which has different mechanics and a smaller-but-cleaner journalist base. Featured and Qwoted have grown into legitimate alternatives. The work shifted, but expert-quote link building hasn't died — it's just spread across more platforms. If anything, the smaller volume of competition on each platform makes responses more likely to land.

How much founder time does this require?

Typically 15-30 minutes per day, spread across 2-3 quick approval moments. We pre-draft based on your founder's documented voice, so most approvals are a one-line edit or a thumbs-up. Founders who can be reached on Slack or text approve fastest and see the most placements.

What's a typical placement quality?

Published placements typically range from DR 60 to DR 90+. Frequent landing spots include Forbes, HuffPost, Business Insider, Inc., Entrepreneur, and industry trade publications. The exact mix depends on your niche.

Can you do this in addition to digital PR?

Yes — and they pair well. Digital PR runs proactive campaigns built around your stories; HARO/expert sourcing runs reactive coverage on journalists' stories. Together they cover both sides of the editorial relationship.

Related services

What else might fit.

Let's talk

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