Industries · Ecommerce
Your product pages are competing with themselves. Your category pages are the actual revenue driver.
Ecommerce SEO that prioritizes what moves revenue. Category and collection pages first, product pages templated at scale, buying guides built for the queries AI engines now answer.
5-10x
Average search volume on category pages vs individual product pages
70%
Of pre-purchase comparison queries now show AI Overviews
30%
Of ecommerce sites still don't have Product or AggregateRating schema
The problem
Most ecommerce SEO advice was written for 2017.
Generic 'write 500 words on every product' advice doesn't work when you have 5,000 SKUs. Real ecommerce SEO prioritizes the 50 category pages that drive 80% of search revenue, templates product pages at scale, and builds buying guides for the comparison queries AI engines now intercept. The brands winning organic in 2026 fixed category pages and built buyer-research content first; everything else came second.
What we see in Ecommerce
The patterns that keep showing up
Category pages neglected in favor of blog content
Category pages drive most of the search revenue but get the least optimization attention. Most look like default Shopify templates.
Faceted navigation creating index bloat
Filters and color/size variants create thousands of crawlable URLs that dilute category page authority and waste crawl budget.
Generic product descriptions across thousands of SKUs
Manufacturer-supplied product copy duplicates across hundreds of retailers. Yours needs to be unique to rank.
Missing schema on PDPs and collections
Without Product, Offer, AggregateRating, and Review schema, you're invisible to Google Shopping, rich results, and AI engine citation.
No buying guides for pre-purchase queries
Buyers research 'best [product] for [use case]' before they shop. AI engines answer those queries now. If you're not cited, the discovery happens without you.
How we work
Our methodology, adapted for ecommerce
Step 01
Revenue-weighted keyword map
Pull GA4 + Search Console data, identify which 50-100 keywords drive 80% of search revenue. Optimization priority follows revenue, not volume.
Step 02
Top category page rebuild
The high-leverage pages — top 20-50 categories — get rewritten as a coordinated project. New copy, schema, internal linking, faceted nav handling, Core Web Vitals.
Step 03
Product page templating
We don't rewrite 5,000 products manually. We rebuild the PDP template so every product inherits proper schema, internal linking, and AI-citable structure.
Step 04
Faceted nav + indexation control
Smart canonical and robots rules so faceted URLs don't bloat your index. Critical filters become indexable; the rest are closed.
Step 05
Buying guides + comparison content
10-30 mid-funnel articles that capture pre-purchase queries AI engines now answer. Built for citation, not just ranking.
Step 06
Google Shopping + Merchant Center
Product feed optimization, schema alignment, and disapproved product cleanup. Organic and Shopping share enough signals that improving one improves the other.
What you get
Deliverables, not deliverables-shaped reports
Category page rebuild (top 20-50 pages)
Coordinated copy, schema, internal linking, faceted nav, and performance work.
Product page template upgrade
Sitewide PDP template with schema saturation, internal linking, AI-citable structure.
Faceted navigation strategy
Canonical + robots rules to control bloat without losing long-tail filters.
Buying guides + comparison content
10-30 mid-funnel articles for pre-purchase queries.
Google Shopping + Merchant Center audit
Product feed optimization and schema alignment.
Monthly performance report
Revenue-attributed traffic, top-converting pages, and category-level performance.
Services that fit ecommerce
The mix we usually recommend
SEO
Ecommerce SEO Services | Shopify & Revenue Growth
Our flagship ecommerce SEO service — category pages, PDPs, and buying guides done right.
SEO
Technical SEO Services | Core Web Vitals & Schema
Faceted navigation and indexation control are technical SEO problems first.
SEO
AI SEO Services | ChatGPT & Perplexity Citations
AI Overviews now appear on most product comparison queries. We make sure you're cited.
Link building
Digital PR Services | High Authority Links & Coverage
Earned coverage in retail publications builds the brand mentions AI engines weight heavily.
Platforms common in ecommerce
Ecommerce sites we typically work on
Ecommerce buyers tend to be on specific platforms. We have technical playbooks for each — covering the gotchas, schema implementation, and plugin choices unique to the stack.
Platform
Shopify SEO Services | Category Pages & Revenue
Liquid theme rendering, faceted collections, app-induced speed loss — solved at the platform level.
Explore Shopify SEO
Platform
WooCommerce SEO Services | Product Pages & Scale
Maximum SEO flexibility — and maximum responsibility for performance and structure.
Explore WooCommerce SEO
Common questions
About ecommerce SEO
Which ecommerce platforms do you work with?
How do you handle stores with 10,000+ products?
Do you help with Google Shopping and product feeds?
How fast do ecommerce SEO results show up?
Do you write product descriptions at scale?
Send me your site. I'll tell you honestly what's broken.
A 45-minute call where I look at your ecommerce site live and tell you what I'd prioritize. If we're a fit, we'll talk about working together. If not, I'll point you to who I'd hire instead.
Free · 45 min · No obligation