Free resources
Free tools. No email wall. No upsells.
Schema generators, glossary definitions, comparison guides, and more — all freely accessible. We believe in giving before asking.
Free tools
13 toolsSchema generators
13 schema generators covering the full structured data spec — Organization, Article, Product, FAQ, HowTo, Recipe, Event, and more. Implement structured data correctly without guessing the syntax.
Browse all toolsReference
Growing librarySEO glossary
SEO terms defined clearly. No inflated jargon, no hedging. What each term means, why it matters, and how to implement it — with examples where relevant.
Browse the glossaryDecision guides
5 comparisonsSEO comparisons
5 comparison guides that take a position. SEO vs PPC. SEO vs GEO. Traditional vs AI SEO. In-house vs agency. White-hat vs black-hat. We don't write 'it depends.'
Read the comparisonsComing soon
Coming in Phase 3Long-form guides
Pillar-level guides on technical SEO, link building, and AI SEO — 3,000 to 5,000 words each with original data. Writing these in Phase 3.
Not yet available
Coming soon
Coming in Phase 3Templates + checklists
SEO audit checklists, content brief templates, schema implementation guides, and link building trackers. Real working documents, not lead-magnet-shaped PDFs.
Not yet available
Want a resource that doesn't exist yet?
If there's a tool, template, or guide you need and can't find anywhere useful — tell me. A lot of what's coming in Phase 3 started as client requests.