Industries · Healthcare
Google holds healthcare content to a much higher bar. We meet it because the alternative is invisible.
SEO for healthcare brands that takes YMYL content standards, EEAT signals, and medical credibility seriously. Built for medical practices, digital health platforms, healthtech SaaS, and consumer health brands navigating Google's strictest content category.
YMYL
Healthcare is Google's most-scrutinized content category — Your Money or Your Life
77%
Of patients research medical decisions online before booking
5-7x
Performance gap between EEAT-optimized and generic healthcare content
The problem
Generic SEO playbooks fail in healthcare.
Healthcare content is held to standards no other category faces. Google scrutinizes medical accuracy, author credentials, source citations, and editorial process before ranking anything. Generic SEO agencies treat healthcare like ecommerce and watch their content underperform. The brands ranking — and being cited by AI engines for health queries — built medical review processes, author credibility, and citation discipline into their content operation.
What we see in Healthcare
The patterns that keep showing up
Content without medical reviewer credentials
Articles written by general writers without verified medical review get demoted in YMYL queries. Most agencies don't have medical reviewers; we work with yours.
Missing author EEAT signals
Author bio pages without credentials, sameAs links to verified profiles, and Person schema fail to signal expertise. Google treats anonymous health content with suspicion.
AI engines refusing to cite health content
ChatGPT, Perplexity, and Google AI Overviews are even more conservative with health citations than Google search. Without strong entity + credibility signals, you're invisible.
HIPAA and ad platform restrictions
Healthcare marketing has compliance constraints most agencies don't understand — ad platforms restrict targeting, content moderation flags symptoms incorrectly, and patient data requires care.
Local SEO complexity for multi-location practices
Practices with multiple offices need a location strategy that handles individual practitioners, group practices, and service-specific landing pages without duplicate content.
How we work
Our methodology, adapted for healthcare
Step 01
Medical review process design
Work with your medical reviewers to establish a sustainable review workflow. Every piece of medical content gets reviewed by a credentialed expert before publishing.
Step 02
Author EEAT buildout
Author bio pages with credentials, board certifications, sameAs links to medical profiles (Healthgrades, Doximity, hospital pages), and Person schema with `hasCredential` and `memberOf`.
Step 03
Citation-rich content architecture
Every medical claim cites primary sources — peer-reviewed studies, government health agencies, professional society guidelines. Google explicitly weights this; AI engines weight it harder.
Step 04
MedicalSchema rollout
MedicalCondition, MedicalProcedure, Drug, MedicalOrganization, Physician schemas where applicable. Most healthcare sites use generic Article schema and miss the rich result opportunity.
Step 05
Local SEO for multi-location practices
Location pages, practitioner pages, service-area pages, and Google Business Profile optimization done without duplicate content traps.
Step 06
Compliance-aware content operations
Content workflows that respect HIPAA constraints, ad platform restrictions, and the editorial standards required to maintain trust with both Google and patients.
What you get
Deliverables, not deliverables-shaped reports
Medical review workflow
Documented process for credentialed review of every piece of medical content.
Author EEAT package
Author bio pages, Person schema, sameAs link strategy, credential surfacing.
Medical content rebuild
Top 20-50 priority pages rewritten with citations, schema, and review documentation.
Medical schema implementation
Per-page-type schema rolled out — MedicalCondition, Procedure, Physician, Organization.
Local SEO + practitioner pages
Multi-location architecture without duplicate content; practitioner Person schema.
AI citation strategy for health queries
Entity + credibility work specifically tuned for AI engines' conservative health stance.
Services that fit healthcare
The mix we usually recommend
SEO
Technical SEO Services | Core Web Vitals & Schema
Schema saturation and site architecture matter more in YMYL than anywhere else.
SEO
AI SEO Services | ChatGPT & Perplexity Citations
AI engines are most conservative about health citations. We earn them through credibility work.
Link building
Digital PR Services | High Authority Links & Coverage
Coverage in medical publications and mainstream health press is the strongest EEAT signal.
Link building
Founder-Led Link Building | Podcasts & Expert Quotes
Founder/physician expertise is your strongest credibility asset. We activate it.
Platforms common in healthcare
Healthcare sites we typically work on
Healthcare buyers tend to be on specific platforms. We have technical playbooks for each — covering the gotchas, schema implementation, and plugin choices unique to the stack.
Platform
WordPress SEO Services | Technical & Performance
The most flexible CMS for SEO — and the easiest to misconfigure into oblivion.
Explore WordPress SEO
Platform
Webflow SEO Services | Clean Code & Fast Sites
Clean code, fast hosting, no plugins to fight — and most agencies still treat it like WordPress.
Explore Webflow SEO
Common questions
About healthcare SEO
Do I need medical reviewers in-house?
Can you help with HIPAA-compliant marketing?
How long until healthcare SEO results show up?
Do you work with telehealth and digital health platforms?
Can you help with multi-location practice SEO?
Send me your site. I'll tell you honestly what's broken.
A 45-minute call where I look at your healthcare site live and tell you what I'd prioritize. If we're a fit, we'll talk about working together. If not, I'll point you to who I'd hire instead.
Free · 45 min · No obligation