Event schema — for conferences, webinars, and live performances.
Event schema is the structured-data type for anything time-bounded — conferences, webinars, courses, concerts, sports matches, festivals. Google displays event rich results with dates, locations, and registration links, and AI engines cite event pages when answering 'events near me' or 'when is X happening' queries.
Event details
Date & time
Location
Performer / speaker
Organizer
Tickets / offers
JSON-LD output
{
"@context": "https://schema.org",
"@type": "Event",
"eventStatus": "https://schema.org/EventScheduled"
}More schema generators.
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Schema alone isn’t SEO. It’s the start.
The right schema, on the right pages, integrated with the right content — that’s what compounds. If you want help shipping it across your site, get a free SEO audit and we’ll show you where to start.