Tuesday, February 27, 2024

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The Silent Role Of UX In Successful SEO Rankings In 2024

Besides selecting good keywords or search optimization of the content, another important ranking factor is the user experience (UX). 

UX is basically all about how the users feel and what was their experience on your website page. Remember, it’s not just about making the website design appealing but also about how easy it is to find information, how fast your pages load, the quality of content and so forth. 

In 2024, if you want your website to show up higher in search results, you need to pay attention to how users experience your site because that’s the point Google cares about. To help you out, I’ll explain below how user experience matters for SEO and what practices you can follow to improve it. 

What’s User Experience (UX) for Google? 

In most cases, what bloggers think of a user experience is just the design of the website and how responsive it is. In reality, the user experience metrics are: 

  • Easy navigation of the website
  • Good, responsive theme
  • Page experience of the user
  • Simple and interactive layout
  • Quality content
  • Optimised content for image, voice and video search

According to John Mueller: 

“User experience is based on more than just the initial landing page in many cases. The product/shop/checkout example fits well there. Often, people go to websites; they don’t just go to an individual page. It’s not always clear & easy, though”.

According to Google:

“There is no single signal. Our core ranking systems look at a variety of signals that align with the overall page experience.”

Importance of UX in 2024 and Onwards for SEO Ranking 

About 7 to 8 years ago, the practices you had to follow for Google ranking were selecting good website design and optimised (mostly keyword-stuffed) content. With time, Google changed the algorithm and is still evolving for the betterment of search engine results. 

Google has recently rolled out many updates that encourage bloggers to focus on providing a good user experience. Now, it’s not just about having a pretty web design or playing the keyword game. Google is making the online journey smoother for the people surfing the web. 

To make the surfing experience good, Google wants helpful content to appear on a responsive website that’s easy to navigate, with a good layout and design. A website with these features can provide the answer without annoying the user. The happier the user, the more they’ll come to Google again. 

6 Proven UX Best Practices for 2024 

Here are the 6 proven UX (user experience) practices you can follow to rank higher on Google. These practices signal to search engines that your content deserves to rank on the first page of Google. 

  1. Responsive & Simple Design

The first practice to improve user experience and show up on the top of SEO results is having a good, responsive and simple design.

The mistake many novice bloggers make is picking flashy themes with complex designs. These types of themes might look good at first, but they’re mostly a waste of time from an SEO perspective. 

Yes, an appealing design is important, but not at the cost of responsiveness. Most flashy themes are difficult to load, and functions like buttons and menus don’t work well. So, start with a clean, responsive, and simple design to provide a good website’s UX (user experience). This allows readers to enjoy your content without waiting for the page to respond. 

Tip: You can check the speed of your website page for free with the “PageSpeed Insights” tool. 

  1. Easy to Navigate Website

Apart from the simplicity and responsiveness of the theme, always check the navigation part to rank high on Google. The navigation part is not just the website’s main menu; it’s about everything. Your website should be designed in a way where visitors can easily find what they want. 

This means your website must have a search bar either on the top (anywhere besides the header) or the sidebar. You should also include a menu of pages like “terms and conditions”, “disclaimer,” etc on the footer. 

Also, make sure if you’re posting a blog with a promise of providing a template or a PDF file, it should be easy to navigate. 

  1. Optimise Page Speed

The next important point is to optimise page speed to enhance user experience and get organic traffic to your website. For this, you need to consider the core web vitals, along with the mobile-friendliness of your website pages

According to the definition of Google

Core Web Vitals is a set of real-world, user-centred metrics that quantify key aspects of the user experience. 

The metrics of core web vitals are consist of three aspects: 

  • Largest contentful pain (LCP): How long does it take for the largest content element on a webpage to load?
  • First input delay (FID): After how many seconds does the user interact with your page, like clicking on an image or button?
  • Cumulative layout shifts (CLS): The unexpected layout shifts that occur during page loading.

What you have to do is find out the content, like featured images and infographics, that takes time to load. Solve this issue by compressing the size of images using lazy load plugins. 

For improving FID, enable the Load Defer Javascript, Remove or Reduce Unused CSS, Minify Javascript, and Defer CSS features in optimization plugins like WP Rocket. 

Don’t forget to specify the image and video width and height, preload fonts, and manage the size of Ad slots so unexpected layout shifts don’t happen. 

  1. Post Value Providing Content to Boost Your SEO

The content you write is also a part of the user experience. It should be helpful, and each word should provide value to the users. 

Instead of focusing on word count and using fancy words, consider the keyword intent of your blog topic. If your content requires a guide about “best products,” the only way to make sure your website ranks on Google’s first page is by providing valuable content about “best products.”

You can’t use irrelevant headings, images, or video content that don’t relate to the intent of your main keyword. 

  1. Easy-to-Read Content

After writing your content according to the keyword intent, check whether it’s easy to read or not. If it’s not easy to read, the higher the chances are that the user will leave without interacting with your content, which increases the bounce rate of your website. 

Here are a few tips you can follow to ensure your content is easy to read for a good user experience. 

  • Add bullet points and lists to the content.
  • Break down your content with relevant subheadings.
  • Keep paragraphs short, not longer than three lines.
  • Keep sentences short.
  • Add visuals and videos to engage users.
  • Use easy-to-understand vocabulary.
  1. Optimised Content

Optimise your content according to Google’s guidelines. According to Google SEO experts, optimising doesn’t mean stuffing your content with keywords. What is important is providing the answer to search queries using semantic keywords.  

Use catchy and optimised titles for a good click-through rate. Add meta descriptions and Alt tags to images, and do video SEO to rank significantly higher than competitors.

Enhance content structure by adding interlinks and external links to relevant pages. This not only improves user navigation but also signals search engines about the context and authority of your content.

Final Words

To sum up, user experience (UX) and SEO are closely connected to each other. Google has added many guidelines that relate the user experience to SEO. How well you show up on Google search results depends on your audience’s feelings and experiences while reading content. If the user experience is good because of high-quality content, good SEO and responsive pages, Google will reward your website with top search rankings. 

Wanna know more SEO Ranking Secrets? Follow Khizer Ishtiaq Google SEO Expert Blog, to learn more about the Secret SEO Ranking Factors in 2024. 

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